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Jakarta Makes Its Premier Debut at ITB China 2026: The Capital's Golden Stage Toward Becoming a Global Destination

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Jakarta was represented by 10 tourism partners, including PHRI Jakarta, Taman Safari Indonesia, PIK Tourism Board, Universal Tour & Travel, Nusaraya International Tour and Travel, Dwidaya Wisata Indonesia, Gran Melia Jakarta, Novotel Jakarta Mangga Dua Square, Plataran Indonesia, and Baltic Golf Travel Specialist.

The Jakarta Provincial Tourism and Creative Economy Agency (Disparekraf DKI Jakarta) has reaffirmed its position in the international tourism market by participating in ITB China 2026, Asia's largest B2B travel trade show, held at the Shanghai World Expo Exhibition and Convention Center from May 26–28, 2026. This participation marks Jakarta's debut as an independent destination at this highly influential B2B travel trade show specifically targeting the Chinese market, serving as a key component of the city's grand strategy to achieve Top 50 Global City status.

ITB China 2026 has set a new record, featuring over 900 travel organizations from 85 countries and regions, 1,700 curated buyers, and over 46,000 scheduled business meetings. This year's edition completely sold out despite a 20% increase in exhibition space, reflecting the exceptionally high global demand for the continuously growing Chinese travel market.

China has consistently been one of the largest sources of foreign tourists for Indonesia and Jakarta. With the post-pandemic tourism recovery strengthening, demand from Chinese tourists for Southeast Asian destinations has increased significantly. With 1,700 buyers in attendance—34% of whom focus on luxury and customized travel, and 25% on MICE (Meetings, Incentives, Conventions, and Exhibitions)—ITB China 2026 presents a golden opportunity for Jakarta to attract high-value market segments.

"ITB China 2026 is a strategic stage to convince Chinese and Asian tourism industry players that Jakarta is no longer just a transit city. We have prepared highly competitive MICE products, heritage tourism, and world-class shopping experiences," stated Andhika Permata, Head of the Jakarta Provincial Tourism and Creative Economy Agency.

"Jakarta offers a unique appeal as an urban destination that seamlessly blends modernity with rich cultural heritage. From the historic Old Town (Kota Tua), the diversity of Nusantara culinary delights, and world-class shopping centers, to a dynamic creative economy ecosystem—everything is available in one continuously transforming metropolitan city," added Lucky Wulandari, Head of Marketing and Attractions.

Participation in ITB China 2026 aligns with the agency's long-term strategy to promote Jakarta on the international stage. Disparekraf DKI Jakarta remains committed to expanding its tourism promotional reach, building strategic partnerships with global industry players, and creating memorable travel experiences for every guest visiting Jakarta.

Capitalizing on the momentum of ITB China 2026, Jakarta proudly brought 10 leading tourism delegates. These participants included the Jakarta chapter of the Indonesian Hotel and Restaurant Association (PHRI); Taman Safari Indonesia, promoting educational, conservation, and underwater entertainment tourism; the PIK Tourism Board, showcasing Jakarta's newest tourism districts; and top-tier Destination Management Companies (DMCs) such as Universal Tour & Travel, Nusaraya International Tour and Travel, and Dwidaya Wisata Indonesia. Premium accommodations, including Gran Melia Jakarta and Novotel Jakarta Mangga Dua Square, were also highlighted. Furthermore, Jakarta promoted authentic Nusantara culinary experiences through Plataran Indonesia and introduced the city as a premier golf destination in collaboration with Baltic Golf Travel Specialist.

Jakarta's presence went beyond merely exhibiting; the goal was to forge long-term partnerships. During the event, the Jakarta Provincial Government's booth received significant enthusiasm from visitors, generating 336 potential leads with an estimated value of IDR 53,394,561,990. Driven by this remarkable achievement, Jakarta is fully prepared to welcome more tourists and business professionals from China with world-class, friendly, and safe services. Through this participation, the agency targets a substantial increase in foreign tourist arrivals to Jakarta, ultimately making a tangible contribution to regional revenue (PAD).
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