New GASA Research: 71% of Adults Surveyed Across 13 Asian Markets Encountered Scams, with Estimated Losses of US$136.5 Billion

New research from the Global Anti-Scam Alliance (GASA), developed in collaboration with Gogolook, the developer of Whoscall, reveals the scale and impact of scams across Asia. Among adults surveyed in 13 Asian markets, 71% encountered a scam in the past year. The study estimates that consumers across those markets lost a combined US$136.5 billion to scams over the same period.

The State of Scams in Asia 2026 report, based on a survey of 17,460 adults, also identifies a gap between confidence and outcomes. While 66% of respondents said they were confident in their ability to recognize scams, 62% of those who encountered one interacted with it. Among respondents who interacted with a scam, 26% lost money. 

The findings are being released ahead of the Global Anti-Scam Summit Asia 2026, taking place in Bangkok on 10–11 November. Following previous editions in Taiwan and Singapore, the summit will be held in Thailand for the first time, bringing together leaders from across sectors to strengthen the region’s response to evolving scams. 

Phone calls and messages remain major points of exposure 

Phone calls were the most common channel through which respondents encountered scams (56%), followed by text messages (50%) and instant messaging apps (40%). Shopping, investment and employment scams were the scam types respondents most commonly interacted with. 

“Phone and text message scams remain a major challenge across Asia. In Thailand, Malaysia, Vietnam and Indonesia, more than six in ten respondents encountered scam calls. As scammers use AI-generated voices and increasingly convincing scripts, identifying suspicious numbers and warning users before they engage becomes even more important,” said Jeff Kuo, CEO of Gogolook. “Whoscall’s observations also suggest that scammers are adapting to tighter SIM registration and identity checks by using international and satellite numbers. That makes continued information sharing across markets essential.” 

The harm extends beyond financial losses 

The research estimates that consumers across the 13 markets lost US$136.5 billion to scams over the past 12 months. Among respondents who lost money, 51% said they had been scammed more than once. 

The effects reached beyond the immediate financial loss. Among those who lost money, 72% reported an impact on their mental wellbeing, 77% experienced at least one emotional impact, and 58% experienced at least one financial impact affecting their everyday lives. 

“One of the most striking findings is the gap between confidence and behavior. While 66% of respondents feel confident they can recognize scams, 62% of those who encountered one went on to interact with it. This shows why education is important but cannot be our only line of defense. We also need stronger safeguards that protect people throughout the scam journey.” said Brian D. Hanley, Director, Asia-Pacific Chapter, Global Anti-Scam Alliance (GASA). 

Turning regional evidence into action 

The findings will inform discussions at the Global Anti-Scam Summit Asia 2026, where representatives from government, law enforcement, financial services, technology, telecommunications, consumer protection and other sectors will explore ways to prevent and disrupt scams. 

The research also points to public support for more proactive intervention. Across the markets surveyed, 71% supported allowing banks to block high-value transactions without a customer’s prior permission when they suspect a scam. Another 69% supported allowing telecom operators or messaging apps to block calls and messages they believe are malicious. 

Reporting, however, does not always lead to recovery. While 85% of victims reported their scam experience, outcomes varied depending on where they reported it, and recovery and reimbursement remained limited. 

Download the full State of Scams in Asia 2026 report here: https://gasa.org/knowledge-base/reports/state-of-scams-in-asia-2026 

Registration for the Global Anti-Scam Summit Asia 2026 is open. For the programme and registration details, visit the summit website: https://gasa.org/global-anti-scam-summit-asia-2026 

About the research  

The State of Scams in Asia 2026 surveyed 17,460 adults across 13 Asian markets: China, Hong Kong, India, Indonesia, Japan, Malaysia, Pakistan, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. Fieldwork was conducted between March 16 and April 13, 2026. The research was conducted by Opinium for the Global Anti-Scam Alliance and developed in collaboration with Gogolook, the developer of Whoscall.  

About Global Anti-Scam Alliance

The Global Anti-Scam Alliance (GASA) is a nonprofit organization bringing together policymakers, law enforcement, consumer authorities, NGOs, the financial sector, telecommunications operators, internet platforms, cybersecurity organizations and other stakeholders to share knowledge and develop solutions to protect consumers from scams. GASA Website: https://gasa.org/

About Gogolook

Gogolook is a leading TrustTech company established in 2012. With “Build for Trust” as its core value, Gogolook has expanded its business from Asia to Europe and the Americas. As a foundation member of the Global Anti-Scam Alliance (GASA), Gogolook collaborates with law enforcement agencies and public-sector organizations, including the Taiwan National Police Agency, the Royal Thai Police, the Philippines Cybercrime Investigation and Coordinating Center, the Tokyo Metropolitan Police Department, and the Royal Malaysia Police. These partnerships support its commitment to building a scam-free environment. Gogolook Website: https://www.gogolook.com/

About Whoscall

Whoscall, developed by Gogolook, is a caller ID and digital anti-scam app designed to protect users from scams across various channels, including phone calls, text messages, social media, and links. With over 100 million downloads globally, it features the most comprehensive database in East and Southeast Asia, covering more than 2.6 billion phone numbers. Whoscall Website: https://web.whoscall.com/en